Snap usage, the analyst said, has declined over the past two years, in part, because Instagram copied many of Snapchat's features. The only use cases for Facebook are for briefly checking in on family content, getting groups of friends together occasionally, and buying or selling on the Marketplace, he added. They cant post on Instagram or SnapChat, if they cant save it. TikTok: How Engagement Is Trending Into 2022įacebook & Snapchat Losing: The younger generation use Facebook and Snapchat as the 'stay connected apps' but use these less frequently, Munster said. Probably you have set the TikTok option that prevents people from saving your video. The analyst also noted that youngsters hooked to TikTok are not worried about the Chinese government potentially having access to their user information. Similar to the viral video platform's For You Page, Snapchat Spotlight is an endless feed of looping, short-form video content. What is Snapchat Spotlight and how does it work Spotlight is a new. The latest Snapchat feature looks a lot like TikTok. YouTube and Instagram, according to the analyst, have loyalty, which they are building on for their short video features. Snap has a new section in Snapchat, called Spotlight, which is designed to surface TikTok-like viral videos from users. Although Meta Platforms Inc's (NASDAQ:META) Instagram Reels and Alphabet Inc's (NASDAQ:GOOGL) (NASDAQ:GOOG) YouTube Shorts have the same format, TiKTok reigns supreme due to the depth of its content, the analyst said.

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