eau de toilette sprays, priced at 33, 49 and 67 euros, respectively (or $42.50, $63 and $86.50 at current exchange rates), plus 100-ml. The ad image echoes the two-finger ring motif with a play on two glaring little spots of light. The ad campaign was photographed by British photographer Platon and features model Tony Ward, an ex-beau of Madonna's, plus two as-of yet-unnamed models. Notes include: leather, lemon, dry cedarwood, amber. The composition is said to play with contrasts.

This masculine scent proposed by Diesel surprises for the shape of the bottle, a fist, which is held upright if placed vertically, or at the horizontal or resting on the wrist.The fragrance was developed by a creative team of three perfumers from International Flavors and Fragrances (IFF): Aliénor Massenet, Olivier Polge and Pierre Wargnye. Diesel launched their first fragrance in 1996.' The products are marketed through 5,000 retail outlets around the world, including 300 Diesel branded stores.

Throughout time Diesel has launched several lines: Diesel Black Gold (casual luxury gooods), Diesel Kid, eyewear, lingerie, bags, accessories and eventually perfume. The company is known for its denim collection and its clothing lines and accessories are aimed solidly at the young consumer. Fresh yet leathery, sweet yet woody, its masculine scent is modernity in a fragrance.ĭiesel is an Italian clothing brand founded by Renzo Rosso in 1978.

'Diesel Only The Brave for men is a provocative scent that defies expectations.

Diesel only the brave cologne reviews